Online media advertising ecosystem

Backbone were founded in 1989 and has evolved from delivering a CRM platform mainly for the Swedish market and are today delivering one of the best order management system for online ad sale with attached CRM. We are currently 20 people employed in mainly development, sales- and partner coordination, PR & Marketing, implementation consultancy and support.

Our mission is to be the leading and most admired supplier of order management system with attached CRM on a global market.

Board Members

Johan Liljelund, CEO
Partner of Backbone since 1997.
The last four years as CEO.

Hans Fast, Chief Developer
Founder of Backbone Consulting AB. Has more than 20 years of experience of developing software products focusing on sales and marketing.

Per Edström, Founder and EVP and Reforce International AB
As an international serial entrepreneur Mr Edström is the founder of several successful companies. Before founding Reforce International he founded Frameworx Inc. an Open Source SaaS (Software as a Service) framework company based in Manhattan NY. Prior to this Mr Edström has founded Abalon AB, at the time Europe's most successful CRM software vendor, which Mr Edström sold to NASDAQ listed Astea International in 1996. Mr Edström has worked as a CEO and corporate director for close to twenty years.

BackboneCRM is a software solution from Backbone Consulting AB, a Swedish based innovative software company situated in Stockholm, Sweden. Read more at


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