First B4M release of 2013 concluded

2013-02-04: We've kick started 2013 with a new release of Backbone4Media as well as welcoming some new clients. This time we've been focusing on inventory functionality, product management and UI improvements. We've also added support for selling other type of digital products like newsletter, job ads etc.

Below are some of the new functionality in the latest release.

- New tree strucutre visualization of products for better overview where grouping can be made on categories (mobile, display, newsletter etc.).
- Realtime inventory availability is made when searching and selecting products.
- Support for time based products. Can have fixed Start and End Dates and their own inventory set on product level.
- Auto approval of inventory is always applied.
- B4M inventory supports new typs of allocations for reporting purpose.
- New setting for open campaigns should be taken into account for in availability requests. Used for clients that sell open campaigns.

Next releases will consists of the launch of the full Emediate ad server integration as well as support for Print and Event bookings making the B4M product a multi media platform. We'll be back with information regarding this and if there's anything you would like to discuss with us don't hesitate to contact me.

More Information

Johan Liljelund
CEO, Backbone Consulting AB
E-mail:
Switchboard: +46 8 518 01 400
Mobile: +46 70 844 26 08